You can do this using graphs or a pyramid chart that depicts the ranking of the information you want to display. If you want to present information from greatest to least, you can use a hierarchical infographic. For example, you might use a list infographic to tell people what the top ten restaurants in your city are. You might also use numbered lists to make them more accessible and easier to read. List infographics often use creative icons instead of bullet points to make each point visually appealing. These types of infographics are usually popular in social media and in blog posts. Lists are a great way to share a collection of resources, examples, or tips with your audience. Your infographic might include the name of each product, an image, and a written summary. For example, you can use this type of infographic if you want to describe a release of new products. Anyone who views your infographic can read the information they want, while easily finding, skipping, or re-reading the parts that are most relevant to them. This type of graphic often uses clearly divided sections and descriptive headers. You might choose to create an informational infographic if you want to convey ideas rather than numbers. For example, you can use a statistical infographic to show how a new marketing technique is working by presenting increases or decreases in sales on a graph. These types of infographics frequently include pie charts, bar charts, icons, and a variety of font sizes to share data and tell a story. If you want to use a large volume of data to support an argument or thesis, you might use a statistical infographic. Eight of the most popular types of infographics include: Statistical The infographic style you use often depends on the type of information or the type of data you want to share. There are several types of infographics that serve different purposes. Related: 10 Outstanding Careers for Creative People Different types of infographics This can attract more visits to your website and ensure your infographic is the first link people see when they do a keyword search. Improve search results: By adding targeted keywords and meta information, you can use infographics to improve a business' search engine ranking. Doing this effectively can motivate consumers to purchase a company's products or generate new traffic to a company's website. Increase brand awareness: An infographic can serve as a valuable piece of branded content that answers a question or addresses a problem related to the product or service you're trying to sell. If you're sharing data on your social media, for example, a colourful image is far more likely to entice them to read your post than a long black and white research paper.Īudience targeting: If you understand the specific information your target audience is looking for, you can make use of an infographic by designing that information to appear in a highly visual and attractive way. Visually appealing: Infographics that use bright colours and unique graphics can appear attractive to a target audience. Infographics can allow you to contrast multiple options, display numbers, or summarize your topic effectively. For example, instead of handing someone a multi-page research report, you can use an infographic to highlight the most important points of your main thesis or argument. The primary advantage of using an infographic is they're effective at communicating information, especially on complicated subjects. Related: Top 15 Types of Designing Jobs for Creative People What are the advantages of an infographic? By using visual elements, infographics can quickly display large amounts of data or break down complicated subjects into more manageable bits of material. Infographics are often illustrated digitally and use bright colours and a structured format. The answer to "What is an infographic?", is that it's an image that conveys information using charts, graphics, and small amounts of text. View more jobs on Indeed View more What is an infographic?
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